Slideshare

Slideshare does what it says on the tin! If you have a presentation on Powerpoint that you then want to distribute to the people you have presented it to you do not need to e-mail hefty files. Slideshare enables you to upload your presentations to the web and you can then distribute a URL link.

It is very easy to create your ‘My Slidespace’ and even easier to upload presentations. You can also search Slideshare for topics that interest you. For example you may want to know more about Google Analytics. Simply search on the words Google and Analytics then download or read the presentation that looks useful to you. Slideshare opens a world of business specialists and knowledge to you. Beware – this can become addictive!

To see this in action please go to http://www.slideshare.net/lancashireĀ to see the presentations that LBTB have uploaded to share with you. Our newest slide is the presentation made at the latest members meeting regarding our Short Breaks Campaigns. QA research demonstrate how much your business can profit from being involved in one of our campaigns.

We also find it useful (and easy) to embed these presentations into web pages using Slideshare. In particular we use this on the lancashireandblackpool website. The above presentation is embedded into the site here for you to read.

Slideshare is great, and so are our campaigns (the research showed thatĀ LBTB campaignsĀ generated Ā£1.3m for accomodation providers alone during 2008)!! Obviously you’ll now want to be part of our next amazing value for money campaign – speak to Nikki Duckworth on 01257 226600 to find out more NOW.

Ā 

Sarah Lundy

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Short Breaks Campaign Research

Short Breaks Campaign Research

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Links Links Links Links Links

This little chat is about links – as you may have gathered from the title. I’m interested in people improving their website rankings for free. I’m sure you want the same for your business.

One good way for you to extend your visibility on the Internet and particularly on Google is to have valid links to other relevant websites.

Quite simply.. link to businesses near you that would be complimentary to your business and will encourage a lengthier, better quality stay for your visitor. So if you are a b&b then make sure you link to local restaurant websites, local attractions websites and, of course, to the ‘What’s On’ guide on visitLancashire.

Don’t forget that you will also have a district website to link to – www.visitlythamstannes.co.uk for example. These links are ‘indexed’ by Google and make you more popular. Don’t be afraid to ask people to do reciprocal links with you.I would like at this point to mention Bleasedale Cottages as a fabulous example of how to do this well

Also think about your other links… do you have a blog (Bleasedale Cottages do – read it here). If you do then you need to link to other relevant blogs such as the visitLancashire blog. Also keep it fresh with content. These actions will help you to rise the blog rankings on Google.

Do me a favour. Go on to Google and do a search for your business. Where are you? Next do a search for visit Lancashire. You will see that not only our website but also our Twitter account and our blog are on the first page. You can do this too.

Our favourite business to business blog currently isĀ  that of StayBlackpool. Fun, fresh, mentioning a variety of topics and businesses – do you have a tourism association that can do the same thing? For a single business blog you can do much worse than Flower Design in St Annes.If you don’t have a blog then watch this space for ‘how to…blog’.

If you are on Facebook as a business or as yourself as a person can I urge you to become a Fan of Visit Lancashire. Help spread the word about how fabulous our area is to visit, and we will continue to shout from the rooftops about your brilliant businesses that make us the top destination we are.

Sarah Lundy

A big fat picnic and lots of dancing

We’ve just had our staff ‘picnic’ to celebrate Picnic Month in Lancashire and alot of the talk around the table was about the Picnic World Record Attempt at Clitheroe on Bank Holiday Monday.

It made me think…. how many of our Lancashire tourism businesses have been promoting this and other major events on theirĀ  website, blog, tweets or conversations with potential visitors? Are you capitalising on giving people a reason to visit and stay?

Research shows that people often use an event as a trigger point for a short break. You need to know what events are on where in Lancashire and push your business to be part of them or be linked to them as ideal places to stay/eat etc.

A good place to start is www.visitlancashire.com. Our home pageĀ  has event highlights and the What’s On section enables you to search by date and area. Find the events that are relevant to you and start to promote them. Talk about them on your website (link to us for further details). Tweet to your followers about them. Blog about how great the event was last year. Offer a special deal……(which we might Tweet for you!)

So I hope that all you accommodation providers from Pendle to Blackpool, from Carnforth to Ormskirk are promoting the start of the Spring Bank Half Term with the Out2Dance Street Dancing World Record Attempt in Blackpool and the World Record Largest Picnic Attempt at the newly opened Clitheroe Castle.

If not, and you want to start looking further afield then search or website for events in July and August and start to push these in your own marketing to help to entice those visitors in!

And for those of you who Staff Picnic 22nd May 2009were wondering…. our picnic was great. Not a sandwich in sight and great practice for Monday. Special thanks go to Barbara for organising and making scrummy chocolate brownies, Anna for the meatballs and the feta cheese in courgette, Sally for the goats cheese tartlets and Suzi for the ‘special’ punch.

See you all at Clitheroe Castle.

Sarah Lundy

Viral Marketing – can it work?

Can viral marketing work for your business? The answer is a resounding YES if it is done well.
If you want a good example of this just try looking at the viral video for Blackpool on YouTube

Within 1 day this viral has gained an amazing amount of PR coverage including a feature on The Daily Mail and The Telegraph’s Travel Blog. Yes, some of the comments are negative with those of a certain immovable view of Blackpool but so many are very positive (and all PR is good PR!). Blackpool has set tongues wagging… in a good way.

With Viral Marketing you need a hook; a story. You also need to tell it well and differently. People have to WANT to do something with it – Tweet about it, share it on Facebook, e-mail it to their friends, talk about it, write an article about it. If you want to venture down this route you need to plan carefully and ensure your execution is spot on. For some quality advice on Viral Marketing read this article

Well done Blackpool!

Sarah Lundy

Tweeting away

Catch our comments on Twitter and discover what LBTB think, feel, watch, discover, eat (and more) on a Twittering basis. Follow us on www.twitter.com/touristboard

Don’t know what twitter is?
It’s like gossip. Great gossip. A ‘telegraph’ system that lets you know what the people you follow are doing. In return your followers learn what you are doing. Some say it is a fad ………….. others (including ourselves) are loving the networking and immediacy of it.

Set up a Twitter profile now at www.twitter.com and join the phenomenal revolution thatĀ has seenĀ 1382% growth in the last month!

Why Twitter?
You can ask your visitors to follow you…. keep your business at the forefront of their minds.
Read this article for a guru’s guide to TwitterĀ  – Lucy Atkins at the Telegraph on Twitter

Send us a tweet when you are set up. Say Hi.

Ā 

Sarah Lundy

Can I say congratulations to Stay Blackpool

for having a Blog Off! Businesses who blog successfully can help their web visibility immensely without using expensive Search Engine Optimisation or paying for Google AdWords. I urge all members of the Association to register now and get yourself blogging.

Remember: Don’t be shy, be your own personality but THINK – set up your name and tone of voice carefully as you’ll have to continue this throughout your blogging life!

Blogging doesn’t take alot of time but it takes COMMITMENT. Don’t set up a blog then abandon it. keep going! the more you do, the easier it gets.

LBTB will be writing here about top tips for Bloggers and how to make this mean something for BUSINESS.

Ā 

Sarah Lundy