Viral Marketing – can it work?

Can viral marketing work for your business? The answer is a resounding YES if it is done well.
If you want a good example of this just try looking at the viral video for Blackpool on YouTube

Within 1 day this viral has gained an amazing amount of PR coverage including a feature on The Daily Mail and The Telegraph’s Travel Blog. Yes, some of the comments are negative with those of a certain immovable view of Blackpool but so many are very positive (and all PR is good PR!). Blackpool has set tongues wagging… in a good way.

With Viral Marketing you need a hook; a story. You also need to tell it well and differently. People have to WANT to do something with it – Tweet about it, share it on Facebook, e-mail it to their friends, talk about it, write an article about it. If you want to venture down this route you need to plan carefully and ensure your execution is spot on. For some quality advice on Viral Marketing read this article

Well done Blackpool!

Sarah Lundy

One Response

  1. As an accomodation provider in the great town of Blackpool this video baffled me slightly. We are still searching for a waitress in Blackpool thats speaks French :).

    All that aside though this particular article places it’s emphasis on the use of the web and various social neyworking sites as business tools, something I have been examining very closely in the last Month or so since a Stay Blackpool event where blogging featured on the agenda.

    Anyway its all good stuff and as they say any publicity is good publicity!!

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