Collect the Cool Countryside Collection

Here at the tourist board we are already thinking well ahead into the New Year and I’m glad to report that the 2010 Countryside Collection leaflet (A guide to rural visitor attractions) is printed and poised for distribution… (and it is also the first piece of print featuring the new Visit Lancashire logo!)

Despite our increased use of the web to promote Lancashire, demand for this leaflet actually outstripped supply in 2009 and it continues to be a popular choice for both the businesses who advertise and the prospective visitors who pick up the leaflet from the 200+ locations it is distributed from.

After its initial conception five years ago using LRTi (Lancashire Rural Tourism Initiative) funding the leaflet is now almost completely self funded through advertising (the tourist board covers some of the additional distribution costs) and so is proving its sustainability.

We have increased the number of distribution points across the Northwest and Yorkshire to include service stations, transport interchanges, attractions, hotels, information points and Tourist Information Centres, so that we now print 70,000 copies of the leaflet.

The clear map of Lancashire and the fact that it has 38 different attractions in one leaflet make it a simple way to find out about things to do Lancashire.

Copies of the leaflet will be distributed in the New Year so if you would like copies for your business please let me know –

Sally J-L


A Successful 2009

We were delighted to be invited to the Stay Blackpool 2009 End of Season Wrap held recently at the Imperial Hotel, Blackpool. This was an opportunity for members of Stay Blackpool (the resorts only officially recognised hotel and guest house association) to come together and celebrate what has been a buoyant season and many hoteliers were about to start jetting off far away for a well deserved rest after welcoming many, many guests through their doors this season. The mood was very upbeat, and again, the message of trading on quality, not on price, shone through.

President Helen Mansell thanked everyone for their efforts during their season and acknowledged the close working relationship between Stay Blackpool, Blackpool Council and LBTB. Continue reading

What happened next?

Take a look at this short film to see what happened when the ‘J’aime La Tour’ viral was launched this summer…

The viral was commissioned by Lancashire and Blackpool Tourist Board, VisitBlackpool and the Northwest Regional Development Agency (NWDA),  it made the headlines and generated over £6m worth of media coverage when it was launched in the summer. It also went on to scoop a gold award at the prestigious PR Week awards.

Showing Lancashire off to the World

Q. How can you stop attendees at exhibitions in their tracks and get them to re-evaluate what they know about Lancashire and Blackpool?

A. Feed them Lancashire cheese and beer!

Last week I attended the World Travel Market at the Excel centre in London. As part of a North West England stand tourist board staff and stand partners (i.e. Lancashire and Blackpool businesses) had the opportunity to meet with members of the press and trade to convince them of the delights that Lancashire has to offer. With Atkinson’s Coffee, cheese from Leagrams, beer from the Bowland Brewery and pickles from the Heritage Kitchen it was easy to get them interested. If you like the idea of attending a future exhibition with the tourist board, view our exhibition schedule here. Fingers crossed over the next few months we’ll see some evidence in the press of our attending these events.

Stop press: We’ve already had a follow up from a national newspaper wanting to more information on a feature on Lancashire…


And the winner is…

While most LBTB staff were celebrating at the LETS Awards last night, Barbara and I attended another awards ceremony in Preston – The Six in the City Business Awards 2009 held by Downtown Preston in Business.

Barbara had worked hard to get us a nomination for the Best Marketing Campaign Award for Taste Lancashire, so we went along to The Atrium which is part of the UCLAN’s student union. To be honest we weren’t too sure what lay ahead of us as we didn’t know much about the awards night. We were greeted with a champagne reception; the place looked great and had a real buzz about it.  And, the dinner was delicious! Proper Lancashire Hotpot, scrumptious Cartmel Sticky Toffee Pudding, and to finish off, a board of local cheeses, chutney and biscuits (I could have grazed all evening).

Next, the award ceremony, and we both became suddenly nervous! There were some really deserved winners that have all helped to shape Preston into a unique city for business. The bad news….Taste Lancashire was pipped to the post by Shout Preston who won for their Student Lock in at The Mall. But we put on our gracious loser faces…maybe next year!

Kate Roberts

Loving LETS

After getting suitably glammed-up and glittered we arrived at the Marine Hall in Fleetwood in anticipation of a fun evening to celebrate the hard working and dedicated people who work in Lancashire’s  tourism businesses. Despite the bad weather the mood was positively Oscar-esq as we mingled with the great and the good for pre-dinner drinks, accompanied by a melody of show tunes performed by students of the Paul Nicholas School of Acting.

Dinner beckoned and the wine flowed, whilst nerves and hopes were raised. Before the award ceremony we were entertained by another troupe of talented young people and then by Tupele Dorgu who sang a medley of Barbara Streisand songs. In my ignorance I didn’t know who Tupele was (an actress from Coronation street apparently) but I was very impressed by her voice. Tupele was then joined by Paul Nicholas in presenting the awards.  I could list all the winners – but you can read the full list via this link – needless to say there were lots of well deserved cheers and celebrations.

I did have two personal favourites who I was especially pleased to see pick up awards. Farmer Ted’s Farm Park – I have had experienced firsthand just how good this tourism team are and I loved Farmaggedon (see the blog). James Gray picked up the award for Best New Entrant to the industry for his astounding achievements at The Ashton (a 5 Star B&B in Lancaster) in less than a year. (I’m also big fan of his Tweets – )

Finally I did have the honour of collecting a highly commended award on behalf of the team at the Discover Pendle Centre in the Tourism Team of the Year Category who were unable to attend. Since I was unable to give a speech last night; “ I’d like to thank my family  and the LBTB marketing team for this great honour….”

Sally J-L

Easy Tweets

Sorry for the neglect of recent. This is a short post just to introduce a fabulous guide to Twitter from one of our favourite people on Twitter.

Phil Jones is a seriously cool top flight businessman at Brother. This guide of his makes perfect sense and will give you confidence when on Twitter.

Sarah Lundy