Showing Lancashire off to the World

Q. How can you stop attendees at exhibitions in their tracks and get them to re-evaluate what they know about Lancashire and Blackpool?

A. Feed them Lancashire cheese and beer!

Last week I attended the World Travel Market at the Excel centre in London. As part of a North West England stand tourist board staff and stand partners (i.e. Lancashire and Blackpool businesses) had the opportunity to meet with members of the press and trade to convince them of the delights that Lancashire has to offer. With Atkinson’s Coffee, cheese from Leagrams, beer from the Bowland Brewery and pickles from the Heritage Kitchen it was easy to get them interested. If you like the idea of attending a future exhibition with the tourist board, view our exhibition schedule here. Fingers crossed over the next few months we’ll see some evidence in the press of our attending these events.

Stop press: We’ve already had a follow up from a national newspaper wanting to more information on a feature on Lancashire…


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