What happened next?

Take a look at this short film to see what happened when the ‘J’aime La Tour’ viral was launched this summer…

The viral was commissioned by Lancashire and Blackpool Tourist Board, VisitBlackpool and the Northwest Regional Development Agency (NWDA),  it made the headlines and generated over £6m worth of media coverage when it was launched in the summer. It also went on to scoop a gold award at the prestigious PR Week awards.


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