Sort the Wheat from the Chaff

If anyone approaches your business saying they are a social media guru… you need to check them out using the article here.

As everyone who has operated a Twitter account, been on Facebook or read a business blog seems to be an expert – you can now interrogate them to make sure they are!

I LOVE this blog entry. Long may people remain cynical enough to know what they don’t know – and get a REAL solution to fill the gaps.

Walk the walk ‘social media experts’

sarah lundy

FindsYou needs your business

FindsYou is looking for more accommodation providers to satisfy demand from holidaymakers using its new service, launched last month on

VisitBritain have negotiated a free trial until the end of September for all quality assessed accommodation providers. Almost 7000 National Quality Accommodation Scheme (NQAS) members have signed up and are already receiving enquiries. has partnered with VisitBritain to provide a new accommodation service that allows consumers to outline exactly what they are looking for. FindsYou match these requests with accommodation providers who are able to meet them. As a member of the National Quality Assessment Scheme, you can “opt in” to the new service, and start receiving booking enquiries. VisitBritain’s details on your establishment will be used to match you with consumers whose request you may be able to meet. You contact them directly to arrange the booking.

Click here to see the service on the VisitBritain web site.

Why opt in?

  • FindsYou tell you when guests want to stay in your area, in an establishment like yours.
  • You contact the consumer directly.
  • It’s FREE with no commissions to pay.
  • Micro subscription from October 2010 with no commitment to stay, no payment details now, and no contract to sign.

again – a cracking offer as it’s a free trial. What do you have to lose!


sarah lundy

New location search facility on

accommodation search on visitlancashire.comThis week has seen a new development go live where visitors now can type in their required location in all our searches (accommodation, what’s on, things to do and where to eat & drink ). This means that visitors can now search on towns and villages and postcodes which wasn’t possible previously.

If you search using a postcode it also gives visitors an option on searching within a 0.5, 2 and 5 miles radius. So if a visitor where attending a wedding they could search on where they could stay nearby.

For example, this means that a provider such as the Shireburn in Hurst Green will appear when visitors search on:

–          Hurst Green
–          Clitheroe
–          Ribble Valley
–          Forest of Bowland 
–          All postcodes within 5 miles

Why not try it out:

We hope you agree that this is a great improvement to the searches on the site and will assist our visitors in finding the best options for them.


Spend £15 – Get a £120 advert FREE

Yes. This is the offer from  ‘Britain’ magazine, the official magazine from Visit Britain.

With 25,000 paid subscribers and on sale in every WHSmith, this is an opportunity for your business to advertise for free!

What is the catch? you need to subscribe to ‘Britain’ magazine for your business. You get 12 months for the price of 6 moths – an outlay of £15.

Here is an example of the free advert you receive.

Surely worth it to see if an advert in this magazine brings in some business and would be worth paid advertising?

If you are interested you can only book online via this link.

worth a go I would say.

sarah lundy

Friday Ponder

A quick few things for you to digest over the weekend.

TripAdvisor is a few months into their “pay to display” contact information with enhanced business listings and the tactic (at least early in it’s implimentation) has to be recognised as a failure. Tourism Keys Blog

You’ve created a Facebook fan page and people are frequenting your page.  But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? Social Media Examiner Blog

have a great weekend

sarah lundy

Once every Preston Guild

Preston Guild is calling on you to help develop the future brand for the 2012 Guild celebrations.

In 2012, the whole of Preston will be alive with the spirit of Preston Guild – so it is important that the Guild logo and brand are well designed and really capture the essence of the place – so we need to capture your input.

This short and fun survey is part of an ongoing three month campaign to develop the Guild brand. This includes a series of workshop sessions with the community, and with faith, business, and tourism representatives as well as Preston and North West regional stakeholders.

The Guild programme will run throughout 2012 and include display a whole host of world class events and there will be lots of opportunities for you to get involved. It and will be an opportunity to showcase talent and achievement in a range of fields from Preston, Lancashire and across the North West.

Sarah Lundy

Filling Flickr

We’ve been trying for a while now to find more time to devote to Flickr. Finally, thanks to the success of our Springwatch, it’s now happening.

If you don’t know about it – Flickr is an image and video hosting website, web services suite, and online community. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. As of October 2009, it claims to host more than 4 billion images. (Wiki)

We would like to get you all involved in helping us build a ‘Lancashire in pictures’ on Flickr. This will include events, attractions, views, times of the year, and everything in between.

Let me know if you have photos on Flickr you would like to share with us. We promote our Flickr channel on VisitLancashire and Facebook. Add some photos to our existing groups or suggest new ones for us.

Sarah Lundy