Using E-mail to Boost Your Business

More and more of your guests research and book their accommodation online. So, using regular e-mail newsletters is a low-cost way of contacting previous guests and potential new customers. A regular e-mail is a good way to remind them about your establishment and let them know about upcoming events in your area, driving more traffic to your website and generating enquiries.

While the details included in your own marketing email will vary depending on the nature of your establishment and what you have to offer, there are principles and techniques that everyone should bear in mind. If you can get the basics right, you can be confident that your e-mail contains the right information, presented in the right way – and is being sent to the right people.

LBTB are holding two training days to support the use of the email as a form of communication.

Data Management for Customer EngagementWhatever your business we all need to know who our clients and customers are, record who has stayed or used us before and how to attract them back, so if this sounds like you then come along and take part in this one day, basic training to help increase your business using existing contacts.

The Basics of Email EtiquetteUnderstanding how the reader deals with e-mails means getting your message to them. This one day course will enable participants to maximise the results from the e-mails they send by organising the content and considering the audience for your communication.

For further details and to book click here

Diane

Is Food Hygiene Training Compulsory?

Owners of B&B’s and guest houses need to be well-informed about food safety matters, any staff handling food should be supervised, instructed and/or trained in food safety – but it is not a requirement to have completed a certified course. Most local authorities do run a basic food hygiene course – Level 2 – which consists of a six hour course and test, with a certificate given if you pass.

It is however a requirement to have a food safety management system in place and an easy way to comply is to get a Safer Food Better Business (SFBB) pack from the Food Standards Agency (FSA). This contains a folder and DVD that details the steps businesses can take to ensure that what they are doing is safe for the consumer, and gives ideas about how to improve things in your kitchen.

A piece of essential kit you will need to have is a basic fridge thermometer and once you have worked through the pack a simple daily tick to show everything has been done will be sufficient in the smaller establishments. So ensure your guests stay food safe whilst visiting you.

Diane

Access Accessibility

Simple Steps to a more Accessible Business

Making your property more accessible requires a huge amount of time and money right? Think again. Achieving an accessibility rating is cheaper and easier than you might have imagined and it can open up your business to a huge underserved market.

Attracting guests with access issues is a matter of gaining an accessibility rating under the Visit Britain National Accessible Scheme (NAS) – and the different types of access needs are reflected in the different levels of rating. Whilst some accommodation providers aim to achieve the highest rating possible, making even small changes can benefit your bottom line.

Here are six easy low-cost changes you can make to your business:-

  1. Install handrails alongside staircases, toilets and bathtubs
  2. Clear all rooms of trip hazards
  3. Arrange furniture to provide clear, wide paths through rooms
  4. Secure slippery rugs and mats
  5. Ensure reception areas and bathrooms are well lit
  6. Make your Access Statement available on your website

Why not do one of thiese things today?

Diane

A Cracking Reward

Waking up to a good breakfast is an important part of a guest’s holiday experience. It’s the best way to start their day so here are some breakfast ideas for you to try.

  • Locally sourced pressed apple or pear juice
  • Home-made smoothies
  • Buy a juicer and squeeze your own orange juice
  • Small ramekins or individual platters of seasonal food
  • Porridge served with honey, maple syrup and bananas
  • Cinnamon toast with freshly poached apple puree
  • Corned beef hash cakes topped with poached or fried eggs
  • Home-made smoked haddock fish cakes
  • Try making your own marmalade
  • Home-made kedgeree
  • Free-range eggs from your own hens (or from the local farm down the road)

Taken from Quality Edge Winter 2010

Diane

New courses for Lancashire businesses

In January of this year the tourism associations across Lancashire came together to network and share best practice with each other and LBTB staff. One of the areas discussed was potential development opportunities for tourism businesses across the county. From these discussions a number of areas for staff training arose and the board are currently sourcing suitable training courses and venues to meet the needs.

The first 3 courses have now been arranged and are:

  • The Level 1 Foundation Certificate in Wines this course provides a general introduction into the world of wines and wine tasting techniques
  • Databases Made Easyparticipants will gain the knowledge and confidence to collect and utilise data from their business to produce low cost targeted marketing communications
  • E-mail Etiquette this course will enable businesses to maximise results from communication to guests through the power of e-mails.

Courses start from only £40+vat per person. Click on the relevant course title for further details and booking form.

Further courses will be arranged so make sure you read your monthly update from Lancashire and Blackpool Tourist Board to stay up-to-date with the latest developments.

Diane Blakemore

Skills Executive

New money for Old

Heritage Tourism scheme calling …….any North West historic attractions interested in applying for grant aid in 2010-2011?

To be in the field; part of the collection…… expressions of interest are needed by 9th April.

Rummage around here for more information

Maggie Bond

A (quality) picture paints a thousand words

Sometimes it seems like the hardest thing to do in the world is to get quality photography. You have your great business. And you know a picture paints a thousand words. So why would you not have THE BEST photography you can get?

Tom Kitchin at NorthcoteUsually the answer to this is cost. It’s not easy to source top quality photography at an affordable cost. And often you try to do the job yourself and end up with a photo of the outside of your business looking like a run-down 60’s newsagent on a dark and stormy night.

So what could be the answer? The new LBTB professional photography package. Aspirational high quality photographs of your business for you to keep and use time and time again. Only £250 plus VAT!

Now – wait for it……
We’ve been able to secure 20 of these packages for only £50!
This is unfortunately only open to members – the first 20 that want the package.
We expect this special members offer to sell out very quickly so register your interest NOW or alternatively email: membership@lbtbltd.com

Just to whet your appetite – this is a recent shot taken by the photographer we have commissioned for the work (not just a random shot of Tom Kitchen).

happy snapping, sarah lundy