Using E-mail to Boost Your Business

More and more of your guests research and book their accommodation online. So, using regular e-mail newsletters is a low-cost way of contacting previous guests and potential new customers. A regular e-mail is a good way to remind them about your establishment and let them know about upcoming events in your area, driving more traffic to your website and generating enquiries.

While the details included in your own marketing email will vary depending on the nature of your establishment and what you have to offer, there are principles and techniques that everyone should bear in mind. If you can get the basics right, you can be confident that your e-mail contains the right information, presented in the right way – and is being sent to the right people.

LBTB are holding two training days to support the use of the email as a form of communication.

Data Management for Customer EngagementWhatever your business we all need to know who our clients and customers are, record who has stayed or used us before and how to attract them back, so if this sounds like you then come along and take part in this one day, basic training to help increase your business using existing contacts.

The Basics of Email EtiquetteUnderstanding how the reader deals with e-mails means getting your message to them. This one day course will enable participants to maximise the results from the e-mails they send by organising the content and considering the audience for your communication.

For further details and to book click here

Diane

New location search facility on visitlancashire.com

accommodation search on visitlancashire.comThis week visitlancashire.com has seen a new development go live where visitors now can type in their required location in all our searches (accommodation, what’s on, things to do and where to eat & drink ). This means that visitors can now search on towns and villages and postcodes which wasn’t possible previously.

If you search using a postcode it also gives visitors an option on searching within a 0.5, 2 and 5 miles radius. So if a visitor where attending a wedding they could search on where they could stay nearby.

For example, this means that a provider such as the Shireburn in Hurst Green will appear when visitors search on:

–          Hurst Green
–          Clitheroe
–          Ribble Valley
–          Forest of Bowland 
–          All postcodes within 5 miles

Why not try it out: http://www.visitlancashire.com/site/accommodation

We hope you agree that this is a great improvement to the searches on the site and will assist our visitors in finding the best options for them.

Cilla