Linking in with LinkedIn

I went to a fantastic ‘social media facelift’ session in Burnley yesterday – to check that we were still doing the right things and not just keeping up with the Joneses but outstripping them. The guest speaker was Liz Cable from Reach Further. A very impressive and inspirational speaker. Luckily I found myself nodding in agreement most of the time to what Liz was saying.

The session was aimed at businesses in general but the points would apply to you all as tourism businesses. I would encourage you all to read the social media blog from ReachFurther and put into practice the things you learn from it. I’ve always said that for a small business it should only take 10 minutes a day to do this social media ‘stuff’ – and Liz agrees.

This week I’d like you to focus on your LinkedIn profile. This professional network is there for you to get new business. Ensure your profile is an accurate portrayal of yourself personally – and that you add a business profile with this. Link with people you know well and have a look at some other profiles to get some ideas for the content you should reflect in your own profile. Also join groups and get involved. We have a Tourism Businesses in Lancashire Group which you are more than welcome to join.

Come and LinkIn with me and the rest of the staff at the Tourist Board. Ask us questions if you want any help.

Sarah Lundy

New courses for Lancashire businesses

In January of this year the tourism associations across Lancashire came together to network and share best practice with each other and LBTB staff. One of the areas discussed was potential development opportunities for tourism businesses across the county. From these discussions a number of areas for staff training arose and the board are currently sourcing suitable training courses and venues to meet the needs.

The first 3 courses have now been arranged and are:

  • The Level 1 Foundation Certificate in Wines this course provides a general introduction into the world of wines and wine tasting techniques
  • Databases Made Easyparticipants will gain the knowledge and confidence to collect and utilise data from their business to produce low cost targeted marketing communications
  • E-mail Etiquette this course will enable businesses to maximise results from communication to guests through the power of e-mails.

Courses start from only £40+vat per person. Click on the relevant course title for further details and booking form.

Further courses will be arranged so make sure you read your monthly update from Lancashire and Blackpool Tourist Board to stay up-to-date with the latest developments.

Diane Blakemore

Skills Executive

Calling Lancashire Restaurants

FREE OPPORTUNITY – TUESDAY 8 JUNE, 2pm-6pm

How do you attract new customers? The question is simple and yet the answer is becoming ever more complex as online marketing comes of age. That doesn’t mean it’s complicated, in fact, it’s easy when you know how.

Join Livebookings to learn how to turn your website into a profit generating machine, the basics of social media such as Twitter and how to use 3rd party websites like Sugarvine, to get optimum exposure for your restaurant.

Speakers include Magnus Hultberg, Strategic Advisor for Livebookings, Andrew Blyth, Business Development Manager for Sugarvine and Adam Purslow, Head of Operational IT for the Individual Restaurant Company Plc.

BOOK FOR FREE NOW

sarah lundy

Visit Lancashire heads outdoors…

outdoor show at NEC 2010For the fifth year running Lancashire and Blackpool Tourist Board (LBTB) headed down to the NEC Birmingham for the annual 3 day extravaganza that is the Outdoor Show from 26-28 March.

Our stand not only featured lots of stunning photography of Lancashire’s scenery and outdoor activities but we also had a cycle simulator on the stand so that visitors could do a timed 1.89 km cycle trial (with hills) – something that appealed to the competitive streaks in both the young and old! We had queues for most of day and this was a great opportunity to talk to people about Lancashire and to get them to enter our prize draw to win a cycle break in Lancashire (Thanks to The Priory in Scorton and Cycle Adventure who kindly provided the prize). After three days competition entries exceeded 2,000 – we are still counting them!

We also gave out lots of walking trails and cycle maps, as well as copies of the Country Escapes magazine and the Countryside Collection, and our recycled ‘visit Lancashire’ pens also provided a good talking point.

Sally

BIBA’s: And the winners are…

BIBAs 2010Tourism Businesses stole the show at this year’s Be Inspired Business Awards (BIBA’s) 2010 – the one they all want to win – held on Friday night (12 March) at the Pleasure Beach’s Globe Theatre.  This year’s awards attracted over 927 entries (including 87 Finalists) from some of Lancashire’s top performing companies.  At a glitzy evening attended by over 900 guests 4 out of 16 awards where handed over to tourism businesses.

The Sandcastle Waterpark walked off with two of the gold trophies for being voted the Leadership Team and Excellence in Customer Service for their ‘guest service’ standards.  Sunset Park in Hambleton, owned by Tourist Board Director, Michael Taylor were given the Green Business award for its sustainability practices.  Estelle Livesey, the Beach House’s proprietor, receiving a Highly Commended in the Business Woman of the Year category.

Mike Wilkinson & Darren WebsterHowever, the Tourism Business of the Year – a category sponsored by the Lancashire and Blackpool Tourist Board – the first time this award had been introduced to the BIBA’s – went to Blackpool Zoo for its outstanding business achievement.  In a really keen fought category they piped 5 other of the County’s top quality tourism businesses, these being the Hilton Hotel Blackpool, who received a highly commended, Number One Hotels, Beach HouseSunset Park  and Sandcastle Waterpark

Handing over the award, Mike Wilkinson the Tourist Board’s Chief Executive is pictured here presenting the Tourism Business of the Year award to Darren Webster, Blackpool Zoo’s Director.                                                     

Mike Wilkinson

Are you one of Ramsay’s best?

Following on from the success of last year’s search on The F Word, Gordon is on the hunt for the best restaurants of 2010 – restaurants run by people with a passion for food who deliver great food, great service and a great atmosphere. Is this you?

Here’s how to nominate

To nominate your restaurant all you have to do is go to the Best Restaurant Nomination Form and follow the instructions.

Things to bear in mind

1. The restaurant must be independently owned – definitely no major chains.

2. The preference is to discover restaurants who have not received the acclaim they may deserve. However we may still consider restaurants who have received major awards, such as Michelin stars or AA Rosettes.

The nomination process is very simple. All you have to do is fill in the boxes as they pop up on your screen. We’ll ask you to provide details of the restaurant you’d like to nominate, provide some information about yourself and answer some questions about the restaurant you’d like to nominate.

For full details of the nomination criteria please see Best Restaurant Nomination Criteria.

What happens after nomination?

At the end of the nomination period  all the restaurants nominated will be assessed according to the Judging Criteria. The best restaurants in each category may be featured on-screen in a future Channel 4 series.

get cracking.

Sarah Lundy

Save the date!

Have you booked your exhibition space at our showcase event ‘The Venue Show’ yet?

I wouldn’t like to see you miss out on this major opportunity to meet conference and meeting buyers. Especially if you are a venue with a difference. We have amazing businesses (that’s you) in fantastic settings that can accommodate a whole array of delegates from across the North. Lets book in some conferences and create some happy delegates in Lancashire!

Following on from the success of the 2008 show the 2010 show is on Thursday 25th March 2010 and  it’s going to be bigger and better than ever before!

Join us at Park Hall Hotel, Leisure & Conference Centre. On the day there will be a variety of entertainment, catering, free prize draws and giveaways for attendees.

You can only exhibit if you join our conference initiative. Compared to other shows your exhibition space here is great value for money. Only £450 for your space and a free listing on the website for the year! Also you will then be included in our conference venue finding service  for 12 months (hurrah – more business!).

We’re also launching a new Conference website in April which you can feature in.

ring Catherine Redshaw now on 01257 226615 to book your place.

sarah lundy