Using E-mail to Boost Your Business

More and more of your guests research and book their accommodation online. So, using regular e-mail newsletters is a low-cost way of contacting previous guests and potential new customers. A regular e-mail is a good way to remind them about your establishment and let them know about upcoming events in your area, driving more traffic to your website and generating enquiries.

While the details included in your own marketing email will vary depending on the nature of your establishment and what you have to offer, there are principles and techniques that everyone should bear in mind. If you can get the basics right, you can be confident that your e-mail contains the right information, presented in the right way – and is being sent to the right people.

LBTB are holding two training days to support the use of the email as a form of communication.

Data Management for Customer EngagementWhatever your business we all need to know who our clients and customers are, record who has stayed or used us before and how to attract them back, so if this sounds like you then come along and take part in this one day, basic training to help increase your business using existing contacts.

The Basics of Email EtiquetteUnderstanding how the reader deals with e-mails means getting your message to them. This one day course will enable participants to maximise the results from the e-mails they send by organising the content and considering the audience for your communication.

For further details and to book click here

Diane

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Fame on Four

From the makers of CHANNEL 4’S groundbreaking documentary series       ‘The Family’ and ‘One Born Every Minute’ comes a BRAND new series – ‘The Hotel’

Dragonfly Film & Television are looking for a small/medium independently run hotel in Britain to be the focal point of an exciting new series.

This will be a unique opportunity for one hotel as life behind the scenes is captured for a month on film.

They would like a vibrant hotel with warm and humorous staff which caters for regular customers, summer trade and functions such as birthday parties, weddings or wakes.  The series will give a heart-warming insight into life in 21st century Britain.

 If you think that you could be The Hotel, please e-mail thehotel@dragonfly.tv with your telephone number, address and a brief description of your hotel or call 0207 033 2301 for more information.

Spend £15 – Get a £120 advert FREE

Yes. This is the offer from  ‘Britain’ magazine, the official magazine from Visit Britain.

With 25,000 paid subscribers and on sale in every WHSmith, this is an opportunity for your business to advertise for free!

What is the catch? you need to subscribe to ‘Britain’ magazine for your business. You get 12 months for the price of 6 moths – an outlay of £15.

Here is an example of the free advert you receive.

Surely worth it to see if an advert in this magazine brings in some business and would be worth paid advertising?

If you are interested you can only book online via this link.

worth a go I would say.

sarah lundy

Once every Preston Guild

Preston Guild is calling on you to help develop the future brand for the 2012 Guild celebrations.

In 2012, the whole of Preston will be alive with the spirit of Preston Guild – so it is important that the Guild logo and brand are well designed and really capture the essence of the place – so we need to capture your input.

This short and fun survey is part of an ongoing three month campaign to develop the Guild brand. This includes a series of workshop sessions with the community, and with faith, business, and tourism representatives as well as Preston and North West regional stakeholders.

The Guild programme will run throughout 2012 and include display a whole host of world class events and there will be lots of opportunities for you to get involved. It and will be an opportunity to showcase talent and achievement in a range of fields from Preston, Lancashire and across the North West.

http://www.prestonguildbrand.co.uk/

Sarah Lundy

Filling Flickr

We’ve been trying for a while now to find more time to devote to Flickr. Finally, thanks to the success of our Springwatch, it’s now happening.

If you don’t know about it – Flickr is an image and video hosting website, web services suite, and online community. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. As of October 2009, it claims to host more than 4 billion images. (Wiki)

We would like to get you all involved in helping us build a ‘Lancashire in pictures’ on Flickr. This will include events, attractions, views, times of the year, and everything in between.

Let me know if you have photos on Flickr you would like to share with us. We promote our Flickr channel on VisitLancashire and Facebook. Add some photos to our existing groups or suggest new ones for us.

Sarah Lundy

Giveaway Friday

I’m on the scrounge from our LBTB members!

We’ve recently started giving away ‘stuff’ for social media milestones. The 2010th follower on Twitter received a Pendle Witches DVD, the best May Day memory tweet gets a Lancashire Museums Family pass and the last Friday Giveaway on Facebook got a book on Walks on the West Pennine Moors.

We really like interacting with people in this way – gathering anecdotes, pictures and memories. Could you help us to continue to do this by sending us something to giveaway?

We’re not asking for much. A token, a ticket, a souvenir, a kitsch cool collectable, a book, …………..something from your business.

We will use it on a Friday Giveaway and promote your business as we go!

Send your ‘stuff’ to:

Friday Giveaway,
Lancashire and Blackpool Tourist Board
St Georges House
St Georges Street
Chorley
Lancashire
PR7 2AA

Thanks,

sarah lundy

A right good read

Our new Visitor Guide for 2010 has been recently published and has gone down a storm! 60 pages of beautifully styled and stylishly written Lancashire information has seen a flurry of praise for this magazine/brochure.

The guide has been carefully crafted to reflect the new Visit Lancashire branding and to showcase the very best that Lancashire has to offer. It has emotive and inspirational copy, with real-life stories and a wealth of practical information. I know I’m biased but I can’t believe anyone can resist a trip to our beautiful area after picking up one of these.

We knew that Kate had surpassed all expectations and produced a hit when all our parents reported sitting down and reading it cover to cover. Personally, my husband now seems to have planned our weekends for the rest of the year, visiting every attraction mentioned!

As a tourism business in Lancashire – all accredited accommodations, Taste Lancashire restaurants and all attractions – appearing in the guide was as simple as agreeing to an advert, getting a free listing as a member of LBTB, or being a previous winner of our Tourism Awards.

It is so different to anything we’ve done before it seems that everyone wants to be in it in retrospect! Make sure you don’t miss out on the 2011 Guide which will be even bigger and better than this one (if that’s possible). As with this guide, you will recieve a letter and we send numerous e-mails about advertising opportunities. Also – watch this blog!

If you want to pre-register your interest for next time and you don’t want to miss out then by all means contact Kate now kroberts@lbtbltd.com

To get editorial free you need to ‘win it to be in it’. Enter our Tourism Awards 2010 right now.

Thanks go to the following for advertising in the Visitor Guide 2010:
Pleasure Beach Resort, Industrial Powerhouse Northwest, Lancashire Museums, Sandcastle Waterpark, Barton Grange Garden Centre, Mitton Hall, Camelot, Farmer Ted’s, WWT Martin Mere, Farmer Parr’s Animal World, RSPB Leighton Moss, Northcote/Ribble Valley Inns, Toast, Chapel Gallery, Samlesbury Hall, Top Hat Tours, Towneley Hall, The Hands On Gang, Harris Museum and Art Gallery, NT Rufford Old Hall, Garstang Country Hotel, Brooklands Retreat, Lancaster House Hotel, Bayley Arms, Gibbon Bridge Hotel, Highcliffe Holiday Apartments, Marina Cafe, Penny Street Bridge, The Cartford Inn, Millstone at Mellor, Shireburn, Waddington Arms, Berwyn, The Carment Rose, Dalmeny Hotel, Clogh Bottom Farm Cottages and Stanley House, Browsholme Hall, British in India Museum, Carlton Hotel, Capernwray House, Little Orchard, Mytton Fold, Redwings, Riverside, The Lodge.

sarah lundy