NWDA update

Hi

Quick update. I’m sure you all are very aware of the machinations of government at the moment. Here’s a quote from Nick Brooks-Sykes from the NWDA for you

Nick Brooks-Sykes as Guest Editor – My-Hospitality.com

We’re off to see the Dukes Theatre Peter Pan production tonight. Looking forward to meeting many of our valued members. I’ll give you an update about the performance tomorrow but there’s one thing I already know. As Lancashire’s only producing theatre it is somewhere you certainly should encourage your guests to visit.

Sarah Lundy

Your Face, Max Clifford, Farming

Strange title maybe but British Food Fortnight needs a face. Linked with farming. And Max Clifford is a judge. Here is all the information for you. How about we get a Lancashire face to win?

Do you have a face that epitomises all that is best about this country’s delicious food and wonderful farming industry?  A face that conveys the characteristics of which we are proud – wholesomeness, hard work, integrity, a sense of tradition, healthiness and a bright future.

The winning person’s face will feature on the tens of thousands of ‘Love British Food’ posters that are displayed in shops, pubs, restaurants and schools during the national food promotionThe organisers of British Food Fortnight have teamed up with Farmers Weekly magazine to find a ‘face’ to front this year’s British Food Fortnight.

If you think you or a friend has that face, we would like to see a photo. You may be a ruddy-cheeked, 60-year-old farmer with sideburns; a 21-year-old fresh faced agricultural college student; a farmer’s wife; or a teenager, passionate about forging a career in the countryside.  If you think you have the face to front this campaign, the organisers would like you to get in touch.

A rather special judge will be helping to pick a winner from the shortlist – PR guru Max Clifford!  The agent-to-the-stars is a big supporter of British food and farming and will be giving the benefit of his huge public relations experience to select the face that is right for British Food Fortnight.

The winner will be ‘unveiled’ at British Food Fortnight’s launch event in central London on 22nd April in the presence of the BBC’s Hairy Biker chefs and a V.V.I.P.  They will receive a £300 Great Inns Gift Voucher, allowing them to stay in any of the 22 independently owned, historic Great Inns across the UK and sample award winning menus, using the freshest, regional produce and locally sourced ingredients.

Alexia Robinson, organiser of British Food Fortnight, says: “The best people to promote British food are those who produce it.  Most advertising campaigns have a ‘face’ to front them whether it is Cheryl Cole promoting L’Oreal or David Beckham promoting Gillette.  So far British food doesn’t have a ‘face’ and we want to change that.  We are looking for someone with the glow of the countryside on their cheeks, mud under their nails and a smile that comes from satisfaction of a job well done; someone who makes us feel proud of the food Britain produces and will encourage people to make a bigger effort to buy it.”

HOW TO ENTER
Please email a photo of yourself or a friend to Farmers Weekly fwfarmlife@rbi.co.uk.  Include a line or two about yourself, explaining what your connection with farming is, along with a contact number.  Entries close 26 March.

MORE INFO

To see a copy of the poster on which the ‘Face of British Food Fortnight’ will feature, click here You can find out more about British Food Fortnight, which runs from 18th September to 3rd October, at www.lovebritishfood.co.uk.

Find out more about the prize at The Great Inns of Britain’s website www.greatinns.co.uk

more than just Friday

Friday today and alot of you will have kids starting their half-term today.

You’ll be looking forward to visitor numbers picking up and we’ll be keeping our fingers crossed for great weather (cold isn’t a problem but rain would be!).

Events happening around you such as Showzam all add up to some wonderful reasons to visit Lancashire this half-term and I know everyone’s been pushing the marketing hard.

Be busy – or enjoy your time off with the kids, if you are that lucky.

Don’t forget that if you’ve any last minute accommodation to sell push it with ALL your distribution channels (VisitLancashire now operates like a price comparison website for online booking for many of the top booking sites) – full rooms are much better business than empty rooms!

sarah lundy

Ready, Set, Go get bookings!

A little mole tells me we’re all going to have a bumper year.

Especially for families

Happy Friday reading

sarah lundy

cracking creatives

Today was the day. 5 pitches. 5 agencies. 1 campaign.

It was a great day and we had some very different approaches. There’s alot to consider. You’re going to have to be a bit patient for the result. No tweet yet.

There was an amazing amount of effort went into the pitches today. creatively excellent. Which is more than this blog entry – but then again my brain has been taken on a roller-coaster ride today and it’s not got off yet!

Thanks to all the 5 agencies and we’ll be tweeting hopefully by the end of play tomorrow about the winning pitch.

Sarah Lundy

Our top 10’s of 2009

As the year draws to an end, we decided to take a look at the top 10 most viewed places to stay/eat/visit on visitlancashire.com. Let’s see who the consumers viewed the most in 2009…

Top 10 most viewed places to stay:

  1. The Gibbon Bridge Hotel
  2. Ribby Hall Village Holiday Park
  3. The Inn at Whitewell
  4. Stanley House
  5. Shireburn Arms Hotel
  6. Big Blue Hotel
  7. Number One St Luke’s
  8. Lancaster House Hotel, Lancaster
  9. The Beach House
  10. The Midland Hotel, Morecambe

Top 10 most viewed places to visit:

  1. Pleasure Beach Resort
  2. Sandcastle Waterpark
  3. Grand Theatre
  4. Blackpool Tower & Circus
  5. Farmer Ted’s Farm Park
  6. Blackpool Zoo
  7. WWT Martin Mere Wetland Centre
  8. Lytham Hall
  9. Farmer Parrs Animal World
  10. Camelot Theme Park

Top 10 most viewed places to eat in:

  1. Kwizeen Restaurant
  2. Northcote
  3. Bashall Barn Food Visitor Centre
  4. The Inn at Whitewell
  5. The Shireburn Arms
  6. Frederick’s Ice Cream Parlour
  7. The Three Fishes
  8. The Carmen Rose
  9. The Ship at Elswick
  10. The Gibbon Bridge Hotel

Well done to all businesses listed above! Is your business one of them? Let us know how your year was?

If your business wasn’t in the list you’re welcome to contact us for suggestions on how to improve your profile. Perhaps next year it could be you!

Cilla

Why Lancashire businesses are brilliant

Workhouse Marketing in Ribchester are a dynamic, professional, innovative, creative and brilliant Lancashire business who we are proud to work with. Every year we look forward to the Workhouse Christmas card as a highlight to our festive season.

This year they have truly surpassed themselves! Help make it a YouTube phenomena….

Merry Christmas all Lancashire businesses. (and no, Manchester is not in Lancashire anymore…)

Sarah Lundy