Linking in with LinkedIn

I went to a fantastic ‘social media facelift’ session in Burnley yesterday – to check that we were still doing the right things and not just keeping up with the Joneses but outstripping them. The guest speaker was Liz Cable from Reach Further. A very impressive and inspirational speaker. Luckily I found myself nodding in agreement most of the time to what Liz was saying.

The session was aimed at businesses in general but the points would apply to you all as tourism businesses. I would encourage you all to read the social media blog from ReachFurther and put into practice the things you learn from it. I’ve always said that for a small business it should only take 10 minutes a day to do this social media ‘stuff’ – and Liz agrees.

This week I’d like you to focus on your LinkedIn profile. This professional network is there for you to get new business. Ensure your profile is an accurate portrayal of yourself personally – and that you add a business profile with this. Link with people you know well and have a look at some other profiles to get some ideas for the content you should reflect in your own profile. Also join groups and get involved. We have a Tourism Businesses in Lancashire Group which you are more than welcome to join.

Come and LinkIn with me and the rest of the staff at the Tourist Board. Ask us questions if you want any help.

Sarah Lundy

Bloggers Block

I seem to be suffering this myself at the moment. Reading this blog entry on Constant Quality Blog Content by Denise Wakeman reminded me of a few things.

Discipline in the blogging world is good. Nodding my head throughout the article I realised that I know all this but have still dropped a few balls recently.

Thanks Denise for reminding me.

I would encourage everyone to read The Social Media Examiner regularly if you are involved in blogging, tweeting, facebooking, flickring, youtubing and all the other SocMed ‘stuff’.

It’s time intensive work. ensure you plan, do and are relevant.

sarah lundy

Sort the Wheat from the Chaff

If anyone approaches your business saying they are a social media guru… you need to check them out using the article here.

As everyone who has operated a Twitter account, been on Facebook or read a business blog seems to be an expert – you can now interrogate them to make sure they are!

I LOVE this blog entry. Long may people remain cynical enough to know what they don’t know – and get a REAL solution to fill the gaps.

Walk the walk ‘social media experts’

sarah lundy

Friday Ponder

A quick few things for you to digest over the weekend.

TripAdvisor is a few months into their “pay to display” contact information with enhanced business listings and the tactic (at least early in it’s implimentation) has to be recognised as a failure. Tourism Keys Blog

You’ve created a Facebook fan page and people are frequenting your page.  But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? Social Media Examiner Blog

have a great weekend

sarah lundy

Filling Flickr

We’ve been trying for a while now to find more time to devote to Flickr. Finally, thanks to the success of our Springwatch, it’s now happening.

If you don’t know about it – Flickr is an image and video hosting website, web services suite, and online community. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. As of October 2009, it claims to host more than 4 billion images. (Wiki)

We would like to get you all involved in helping us build a ‘Lancashire in pictures’ on Flickr. This will include events, attractions, views, times of the year, and everything in between.

Let me know if you have photos on Flickr you would like to share with us. We promote our Flickr channel on VisitLancashire and Facebook. Add some photos to our existing groups or suggest new ones for us.

Sarah Lundy

Hitch a ride on the Vouchercloud

Yesterday I sent out our industry newsletter with details in it of an opportunity with Vouchercloud. The immediate response from some of our members was brilliant. At one point three of us were on the phone taking enquiries!

I also had a tweet from the award-winning Ashton in Lancaster asking to ‘take a ride on the vouchercloud’. Thanks for the blog title inspiration James!

We’ re set now to start putting up our special offers next week and I’m hoping for a great response for our businesses – new customers (which of course their great customer service will retain).

There are still a few places left to join us for a FREE slot on the vouchercloud (normally £199).

Read more on our industry website or call me.

Sarah Lundy
e-marketing manager
01257 226619

Twendsetters

As Monday morning dawned in the office this week we had confirmation that there were funds for us to use for a digital promotion.

After a giddy half hour getting excited about breaking boundaries and being innovative we sat down to work out our timelines. The ‘project’ would be to warm people up to visiting Blackpool for the Easter holidays (not forgetting the rest of our lovely area and the months between Easter and Summer). Easter school holidays start on 26 March so we needed to get the campaign going by March 1.

Realisation dawned.
We needed to get an agency appointed within the week. How to go about doing this? How to find a switched on, social media savvy, hungry agency?

Simples.

Tweet it.

So we did.

As a sort of dating advert format.

And as one agency said to us on a tweet –‘@touristboard First Twender I’ve seen. Brilliant and scary at the same time. Blink and you miss it.’

We also took a chance and sent the information to the guys that run the excellent How-Do website. They kindly published it as a news item. Brilliant, I thought, now we have a chance of getting some great agencies prepared to get creative in a really really short space of time.

They were. Alot of them. In fact 43.

So my allocated time of 4 hours to shortlist and draw up a brief for the shortlist pitch on Monday became REALLY intense. Especially as many agencies supplemented the 1 page submission document with HUGE amounts of supporting documentation.

I made it by 4.20pm – calming the awaiting agencies with an interim tweet. My shortlist is 5. We are all really excited as one of these agencies are going to produce the goods for us in a BIG way. I’m looking forward to Monday; but not looking forward to choosing between them.

And guess what?

We’re going to announce the winning agency with a tweet – not a phone call.

Sarah Lundy