New courses for Lancashire businesses

In January of this year the tourism associations across Lancashire came together to network and share best practice with each other and LBTB staff. One of the areas discussed was potential development opportunities for tourism businesses across the county. From these discussions a number of areas for staff training arose and the board are currently sourcing suitable training courses and venues to meet the needs.

The first 3 courses have now been arranged and are:

  • The Level 1 Foundation Certificate in Wines this course provides a general introduction into the world of wines and wine tasting techniques
  • Databases Made Easyparticipants will gain the knowledge and confidence to collect and utilise data from their business to produce low cost targeted marketing communications
  • E-mail Etiquette this course will enable businesses to maximise results from communication to guests through the power of e-mails.

Courses start from only £40+vat per person. Click on the relevant course title for further details and booking form.

Further courses will be arranged so make sure you read your monthly update from Lancashire and Blackpool Tourist Board to stay up-to-date with the latest developments.

Diane Blakemore

Skills Executive


Calling Lancashire Restaurants


How do you attract new customers? The question is simple and yet the answer is becoming ever more complex as online marketing comes of age. That doesn’t mean it’s complicated, in fact, it’s easy when you know how.

Join Livebookings to learn how to turn your website into a profit generating machine, the basics of social media such as Twitter and how to use 3rd party websites like Sugarvine, to get optimum exposure for your restaurant.

Speakers include Magnus Hultberg, Strategic Advisor for Livebookings, Andrew Blyth, Business Development Manager for Sugarvine and Adam Purslow, Head of Operational IT for the Individual Restaurant Company Plc.


sarah lundy

Bloggers Block

I seem to be suffering this myself at the moment. Reading this blog entry on Constant Quality Blog Content by Denise Wakeman reminded me of a few things.

Discipline in the blogging world is good. Nodding my head throughout the article I realised that I know all this but have still dropped a few balls recently.

Thanks Denise for reminding me.

I would encourage everyone to read The Social Media Examiner regularly if you are involved in blogging, tweeting, facebooking, flickring, youtubing and all the other SocMed ‘stuff’.

It’s time intensive work. ensure you plan, do and are relevant.

sarah lundy

Sort the Wheat from the Chaff

If anyone approaches your business saying they are a social media guru… you need to check them out using the article here.

As everyone who has operated a Twitter account, been on Facebook or read a business blog seems to be an expert – you can now interrogate them to make sure they are!

I LOVE this blog entry. Long may people remain cynical enough to know what they don’t know – and get a REAL solution to fill the gaps.

Walk the walk ‘social media experts’

sarah lundy

FindsYou needs your business

FindsYou is looking for more accommodation providers to satisfy demand from holidaymakers using its new service, launched last month on

VisitBritain have negotiated a free trial until the end of September for all quality assessed accommodation providers. Almost 7000 National Quality Accommodation Scheme (NQAS) members have signed up and are already receiving enquiries. has partnered with VisitBritain to provide a new accommodation service that allows consumers to outline exactly what they are looking for. FindsYou match these requests with accommodation providers who are able to meet them. As a member of the National Quality Assessment Scheme, you can “opt in” to the new service, and start receiving booking enquiries. VisitBritain’s details on your establishment will be used to match you with consumers whose request you may be able to meet. You contact them directly to arrange the booking.

Click here to see the service on the VisitBritain web site.

Why opt in?

  • FindsYou tell you when guests want to stay in your area, in an establishment like yours.
  • You contact the consumer directly.
  • It’s FREE with no commissions to pay.
  • Micro subscription from October 2010 with no commitment to stay, no payment details now, and no contract to sign.

again – a cracking offer as it’s a free trial. What do you have to lose!


sarah lundy

New location search facility on

accommodation search on visitlancashire.comThis week has seen a new development go live where visitors now can type in their required location in all our searches (accommodation, what’s on, things to do and where to eat & drink ). This means that visitors can now search on towns and villages and postcodes which wasn’t possible previously.

If you search using a postcode it also gives visitors an option on searching within a 0.5, 2 and 5 miles radius. So if a visitor where attending a wedding they could search on where they could stay nearby.

For example, this means that a provider such as the Shireburn in Hurst Green will appear when visitors search on:

–          Hurst Green
–          Clitheroe
–          Ribble Valley
–          Forest of Bowland 
–          All postcodes within 5 miles

Why not try it out:

We hope you agree that this is a great improvement to the searches on the site and will assist our visitors in finding the best options for them.


Spend £15 – Get a £120 advert FREE

Yes. This is the offer from  ‘Britain’ magazine, the official magazine from Visit Britain.

With 25,000 paid subscribers and on sale in every WHSmith, this is an opportunity for your business to advertise for free!

What is the catch? you need to subscribe to ‘Britain’ magazine for your business. You get 12 months for the price of 6 moths – an outlay of £15.

Here is an example of the free advert you receive.

Surely worth it to see if an advert in this magazine brings in some business and would be worth paid advertising?

If you are interested you can only book online via this link.

worth a go I would say.

sarah lundy