Linking in with LinkedIn

I went to a fantastic ‘social media facelift’ session in Burnley yesterday – to check that we were still doing the right things and not just keeping up with the Joneses but outstripping them. The guest speaker was Liz Cable from Reach Further. A very impressive and inspirational speaker. Luckily I found myself nodding in agreement most of the time to what Liz was saying.

The session was aimed at businesses in general but the points would apply to you all as tourism businesses. I would encourage you all to read the social media blog from ReachFurther and put into practice the things you learn from it. I’ve always said that for a small business it should only take 10 minutes a day to do this social media ‘stuff’ – and Liz agrees.

This week I’d like you to focus on your LinkedIn profile. This professional network is there for you to get new business. Ensure your profile is an accurate portrayal of yourself personally – and that you add a business profile with this. Link with people you know well and have a look at some other profiles to get some ideas for the content you should reflect in your own profile. Also join groups and get involved. We have a Tourism Businesses in Lancashire Group which you are more than welcome to join.

Come and LinkIn with me and the rest of the staff at the Tourist Board. Ask us questions if you want any help.

Sarah Lundy

Advertisements