Abracadabra.. there’s a new wizard in town

You will soon be receiving a letter from Trimedia UK on behalf of VisitEngland about their new SOCIAL MEDIA WIZARD.

We’re excited about this because it will put Social Media ‘Gubbins’ into plain English and be targeted towards your tourism businesses specifically. We’re going to help you to use it effectively and ensure that you keep at the forefront of digital marketing to steal a march as a forward thinking county.

The Social Media Wizard is a stand-alone website that is designed to quickly and efficiently walk you through creating a strong presence in social media sites and being more efficient in search engines.

The Wizard is designed for people who aren’t particularly ‘techie’ or into computers, and takes people through each procedure, step by step. It will be beneficial both to those organisations/businesses who are not engaged in social media and those who already have a presence but are perhaps not using it to their best advantage.

The Wizard will guide people through these vital elements of social media presence:

As well as tips and simple guides for…

  • Search engine optimization/ marketing
  • Tools to help you keep an eye on your brand and competitors
  • Best practice in Trip Advisor

This will give you an explanation of how these profiles will benefit your business and help to build a strong online community with an active interest in tourism in Lancashire.

There will be examples of best practice in each specific theme or social network, and you will be able to do most of the activity (registering/ logging in, uploading content etc.) from within the Wizard itself, making the set up work very minimal and quick.

You will also get this information in the Visit England e-newsletter – keep your eyes peeled! This is all great for your businesses, but the real power of the Wizard is that it connects you all further to us and our work in the social media space (obviously at the forefront ….).

And just to let you know (you heard it here first) that you will be invited to a Social Media Gubbins Day in October to help you further in this space and take Lancashire forward as a social media force to be reckoned with.

If you want to register in advance for this day please e-mail me as there will only be 50 spaces available.

roll on tweeting, blogging, file sharing and more……………

Sarah Lundy

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Viral Marketing – can it work?

Can viral marketing work for your business? The answer is a resounding YES if it is done well.
If you want a good example of this just try looking at the viral video for Blackpool on YouTube

Within 1 day this viral has gained an amazing amount of PR coverage including a feature on The Daily Mail and The Telegraph’s Travel Blog. Yes, some of the comments are negative with those of a certain immovable view of Blackpool but so many are very positive (and all PR is good PR!). Blackpool has set tongues wagging… in a good way.

With Viral Marketing you need a hook; a story. You also need to tell it well and differently. People have to WANT to do something with it – Tweet about it, share it on Facebook, e-mail it to their friends, talk about it, write an article about it. If you want to venture down this route you need to plan carefully and ensure your execution is spot on. For some quality advice on Viral Marketing read this article

Well done Blackpool!

Sarah Lundy